The 3 Key Challenges
How launchpad can help you
Launchpad, the PREMIER Aesthetic Business Accelerator
by Richard Crawford-Small
Aimed at energetic, and enthusiastic aesthetic entrepreneurs, Launchpad is designed to provide expert advice and support to give you the strategy and foundation for an incredible business.
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Course curriculum
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2
Module One - Foundation & Fundamentals
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Foundation & Fundamentals
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The Art of Entrepreneurship
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Telling Stories
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Added Value
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Eisenhower Matrix
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Where are you, where are you going, where do you want to be?
FREE PREVIEW -
End of module Challenge! Introduce yourself!
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3
Module Two - Strategy & Planning
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Socioeconomic Avatar
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Goals for your target client
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Challenges for your target clients
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Creating a beautifully crafted marketing message
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End of module Challenge! Tell me what you sell!!
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4
Module Three - Creating winning products and services
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Creating your Special Sauce!
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Why do you need a Signature System?
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The Most Profitable Business Model In History
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Step #1 - What Makes You Special?
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Step #2 - Find the Ingredients - What is your Core?
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Step #3 - Start mixing the Sauce - Time to start creating
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Step #4 - Selling the Sauce
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The Signal
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The Entice
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The Promote
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The Promote
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The Launch!
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Implementation Challenge
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5
Module Four - Content Creation Workshop
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Why we NEED to create content.
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The Content Machine!!
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The Content Machine Part 2
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The Power of Facebook Live
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Working with Facebook Groups
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Final Thoughts
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6
Next Steps...
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More resources for you
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Before you go...
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If your clients trust you to solve their problems for them, you’ll never need to sell anything
We work with a LOT of businesses of varying sizes, mentoring and working to develop the business owner. It became apparent that many were really struggling in the business, because they had no real plan and little access to support. Launchpad gives access to a level of support and insight that has previously not been available, and a bridge between AE and the Club, our Invitation only coaching group. We help you to “get out of your own way” and become the entrepreneur that the world needs you to be! You need a process on how to PROPERLY launch and drive your aesthetic clinic, and there is a PROVEN formula, and it’s not posting on Facebook and hoping for the best. It’s NOT doing a bit of this and a bit of that... It’s NOT reading a couple of books on marketing, or listening to your brother in law who is a “social media guru” designed your logo but also runs a Taxi company.
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It IS about consistency
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It IS about quality
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It IS about passion
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It IS about engagement
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It IS about planning
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It IS about message
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It IS about getting OUT THERE!!!
Join a vibrant community
You are not alone anymore
It can be really lonely and overwhelming as a business owner, which is why we have the Launchpad community. You have access to the online platform for 3 months, however you ALWAYS retain access to the Launchpad Group.
Weekly Live Coaching
Ask Me Anything
Stuck or need some advice?
Can't work something out?
Just a bit Foxed?
Join the "AMA" in the Facebook Group for LIVE coaching with RCS. (Facebook gave me an amazing resting face in this one)
Instructor(s)
Founder
Richard Crawford-Small
RCS is an entrepreneur and an award-winning sales and marketing consultant, specialising in creating beautiful aesthetic businesses by inspiring the people behind them.
I’ve been in the Aesthetic sector for 15 years and have developed unique and proven methodologies that will grow your business by starting better conversations with the right client, building relationships and converting those relationships to sales.
I’ve worked with hundreds of businesses globally, from small independent clinic right through to multi-million dollar chains, to help them maximise the lifetime value of their patients, and deliver a consistent, compliant and comprehensive service every time.
I’m also the founder of The Aesthetic Entrepreneurs group, the fastest growing aesthetic business community online, and the author of the bestselling book Changing Faces - the secret of creating a beautiful aesthetic business